Alexander Jimenez
Founder & CEO
Education
MBA in Marketing (Nova Southeastern University)
BA in Economics (University of Connecticut)
My Story
Born and raised in New Haven, Connecticut, I began my career journey with an Economics degree from the University of Connecticut — a foundation that evolved into a career defined by creative problem-solving, strategic thinking, and a passion for E-Commerce. One day, I stumbled across a YouTube course that introduced the vague basics of selling on Amazon — and everything changed. What started as a simple video quickly sparked a genuine passion for E-Commerce and digital entrepreneurship!
Determined to break into the field, I landed my first job in E-Commerce — but it didn’t go as planned. I was told, quite bluntly, that I would never succeed in this industry and should consider other paths. That moment, while tough to hear, became a turning point. I took six months off from working to focus entirely on mastering my craft. I studied, experimented, tested strategies, and committed myself to understanding every layer of the E-Commerce world.
That time of focused growth paid off. A few years later, I founded Elm City Direct, an agency dedicated to helping brands scale on Amazon and beyond.
I’ve guided multiple brands from initial launch to generating tens of thousands in revenue on Amazon, while also building and managing a wide range of high-performing Shopify stores across various industries.
From product development to brand positioning, I’ve dedicated my career to building businesses that stand out in the digital marketplace. E-Commerce isn’t just my job — it’s my passion, my craft, and what I wake up excited to do every day!
Let’s get started working on your project today and together we can transform your Amazon Business!
